The Brazilian Patent and Trademark Office published on September 3, 2024, two new Ordinances that introduce significant changes to the procedures for processing patent applications,
The São Paulo Court of Justice recently rejected the appeal filed by the famous Brazilian singer Roberto Carlos, which aimed to refrain the use of
The National Data Protection Authority (ANPD) of Brazil has taken a significant step to reinforce data protection in the country by recently publishing regulations on the Data Protection Officer (DPO). This new regulation details the responsibilities, requirements, and duties of the DPO, consolidating its importance in the data governance of organizations.
The 2024 Olympic Games, which will be held in Paris once again after 100 years, promise to be one of the biggest sporting events of the decade. With the world’s attention focused on the “City of Lights”, trademarks have a unique opportunity to connect with a global audience. However, this opportunity comes with a significant challenge: the practice of ambush marketing.
Sure, here is the translation of the text into English: Brand management, also known as branding, is essential for business management. However, it is often
Since the late 20th century, we have observed the pressure exerted by an accelerated globalization process on public and private institutions. This pressure demands behavioral
Have you ever thought about registering your trademark? Have you ever doubted whether this investment is worth it? Trademark registration is one of the most
