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Ambush Marketing e os Jogos Olímpicos de 2024 em Paris

Ambush Marketing and the 2024 Olympic Games in Paris

The 2024 Olympic Games, which will be held in Paris once again after 100 years, promise to be one of the biggest sporting events of the decade. With the world’s attention focused on the “City of Lights”, trademarks have a unique opportunity to connect with a global audience. However, this opportunity comes with a significant challenge: the practice of ambush marketing.

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Tecnologia nos processos judiciais

Technology in legal processes

Since the late 20th century, we have observed the pressure exerted by an accelerated globalization process on public and private institutions. This pressure demands behavioral

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Why register your brand?

Have you ever thought about registering your trademark? Have you ever doubted whether this investment is worth it? Trademark registration is one of the most

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