The Brazilian Patent and Trademark Office (BPTO) recently announced it will begin to interpret item VII of article 124 of the Brazilian Industrial Property Law – LPI (Law 9,279/96) differently, allowing the registration of trademarks with advertising elements (slogans).

The Brazilian Patent and Trademark Office published on September 3, 2024, two new Ordinances that introduce significant changes to the procedures for processing patent applications,

The São Paulo Court of Justice recently rejected the appeal filed by the famous Brazilian singer Roberto Carlos, which aimed to refrain the use of

The National Data Protection Authority (ANPD) of Brazil has taken a significant step to reinforce data protection in the country by recently publishing regulations on the Data Protection Officer (DPO). This new regulation details the responsibilities, requirements, and duties of the DPO, consolidating its importance in the data governance of organizations.

The 2024 Olympic Games, which will be held in Paris once again after 100 years, promise to be one of the biggest sporting events of the decade. With the world’s attention focused on the “City of Lights”, trademarks have a unique opportunity to connect with a global audience. However, this opportunity comes with a significant challenge: the practice of ambush marketing.

Sure, here is the translation of the text into English: Brand management, also known as branding, is essential for business management. However, it is often