After working in large and important corporate law firms, Diego worked inhouse and went on to note a shortage: the lack of strategic performance that takes into account the particularities of each client. Also, he realized that in Brazil it is not usual to give intellectual creations the appropriate importance, as intangible assets that can determine the success of an enterprise and provide economic benefits to their holders.That’s how ByMii started.
Diego Perandin works in intellectual property field for 15 years. He held the position of Head of Intellectual Property affairs for South and Central America at Honda South America Ltda. In Addition, he worked for prominent law firms, such as Veirano Advogados, Dannemann, Siemsen, Bigler & Ipanema Moreira and Pinheiro Neto Advogados.
Diego’s experience regards to prosecution, advisory, contractual and litigation areas, particularly in matters embracing the following subjects: trademarks; patents; industrial designs; copyrights and related rights (including software); unfair competition; trade-dress infringement; business names; domain names; technology transfer; franchising; image rights; enforcement; ambush marketing; and due diligences.